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Req ID:  1629
Company:  Jebsen Beverage Company Limited
Business Line:  Beverage
Work City:  Hong Kong
Job Function:  Marketing

Senior Marketing Manager

 

BEVERAGE (BEER)

 

Jebsen Beer's portfolio is headlined by its own brand, Blue Girl Beer, a German style lager brand that Jebsen acquired in 1906. Through a consistent commitment to quality, Blue Girl has been successfully cultivated into the #1 beer brand in Hong Kong with growing popularity across the Greater China. Through the years, Jebsen Beer has also been marketing and distributing some of the world’s best loved beers in the region.

 

 

Purpose of the Job

Senior Marketing Manager will be responsible for developing and executing the brand portfolio marketing strategy, driving brand awareness, engagement and increasing market share across different sales channel.

This role requires a strategic thinker with a strong background in Brand marketing, trade marketing, team leadership, and data analysis.

Responsibilities

  • Strategy Development: Design and implement comprehensive marketing strategies to increase brand visibility and drive sales.
  • Brand Management: Development, maintain and enhance the company's brand image and reputation in the market.
  • Market Research: Analyse market trends and consumer behaviours to identify opportunities for growth and innovation.
  • Campaign Management: Oversee the development and execution of marketing campaigns across multiple channels (digital, social media, print, etc.). Manage creative & media agencies to develop brand communication and implementation plans
  • Brand PnL Management: Manage the Brand PnL and marketing budget, ensuring effective allocation of resources to maximize ROI.
  • Performance Analysis: Track and analyse the performance of marketing initiatives, using data to refine strategies and improve outcomes.
  • Team Leadership: Lead and mentor a team of marketing professionals, fostering a collaborative and creative environment.
  • Collaboration: Work closely with other departments (sales, product development, etc.) to ensure alignment of marketing strategies with business objectives.

Requirements

  • Degree holder, preferably in Marketing and Business Administration
  • Minimum 10 years' progressive experience in marketing and branding
  • Experience in F&B or FMCG is a plus
  • Solid brand development background. Able to demonstrate successful track record in brand building and designing successfully strategies and campaigns based on consumer insights with strong business acumen
  • Proven record in building successful brands and new product launches will be an advantage
  • Brand and consumer centric, strong marketing and innovation background
  • Understand P&L, possess strong analytical skills and ability to translate data and insights to effective action plans, evaluate and optimize performance
  • Strong ability to influence and build professional relationships
  • Proven leadership and coaching ability to lead a dynamic marketing team
  • Excellent written & oral communication, presentation & interpersonal skill

 

 

SUCCESS BREEDS SUCCESS.

 

With over 100 years of history, Jebsen’s success has been made possible through our commitment to our partners, to our communities, and to our most valuable asset — our people.

We offer dedicated and talented individuals the opportunity to engage with a family of premium global brands. Employees who pursue excellence are given a diverse platform that provides continuous development and career exposure.

At Jebsen, success breeds success.

Apply now »