Senior Channel Marketing Executive

Purpose of the Job

Responsibilities

• Work closely with sales team to plan, execute, monitor and evaluate results of year-round channel marketing programs for Western segment
• Maintain up-to-date promotion calendar for the assigned brands and ensure timely & quality deliverables of promotion executions and regular reports
• Assist in budget planning and resource allocation to optimize marketing resources
• Coordinate with internal operation teams and manage vendors to ensure execution excellence in promotion programs, trade activities and visibility projects
• Liaise with agencies and deliver quality POSM, premium development and provide marketing support to assigned segment
• Coordinate with brand marketing team and principal to streamline the right brand message to engage consumers and act as gatekeeper in brand compliance with support of all BTL and social activities to achieve business objectives
• Generate new marketing ideas to keep abreast with market trends as pioneer in beer category
• Conduct internal reports for regular channel marketing presentations and support ad hoc project as required

Requirements

• Degree holders, preferably in marketing or communications field
• At least 3 years’ experience in channel marketing, preferably in FMCG
• Good communication and organization skills, detail minded with strong marketing and art judgements
• Self-motivated and proactive with creative thinking and able to work under pressure
• Good in time management, agile and dynamics
• Proficient in PC skills including Microsoft Applications (including PowerPoint and Excel) and Chinese word processing
• Good command of English, Mandarin and Chinese, both written and spoken

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