Senior Brand Manager
BEVERAGE
In Greater China, Jebsen Beverage strives to be synonymous with exceptional quality in every beverage category it competes. Jebsen Beer focuses on the premium and super premium beer market with its wholly owned Blue Girl Beer brand and an impressive portfolio of international brands. Jebsen Wines & Spirits is one of the leading distributors of wines, Japanese sake, spirits and mineral water in the region.
工作目的
This role is to shape the future of a premium lifestyle brand in China- Bundaberg. Bundaberg is a bold, craft-brewed soda with an Australian heritage and cult following. You will lead 360° brand building for Bundaberg brand balancing strategic planning with hands-on execution across daily EC marketing, campaigns, digital touchpoints, and sales support.
职责
- Brand Strategy: Own the annual brand plan and define key campaigns, messaging, and media approach.
- Digital Strategy: Lead strategic planning & end-to-end execution across social platforms (RED, Douyin, WeChat) and build brand buzz around.
- EC-marketing support: work closely with EC sales team to understand sales performance, analyze diagnosis and support EC campaign landing.
- Partnership & Influencer: Manage partnership & influencer collaborations to build brand relevance and make sure our brand to be seen by the right TA groups.
- Cross-Functional Drive: Collaborate with sales, trade marketing to land commercial initiatives & activation.
- Performance Tracking: Analyze market, consumer, channel data to guide decisions; monitor campaign impact, optimize spend, and report brand performance regularly.
要求
- Has at least 5 years of brand or digital marketing experience, ideally in premium food & beverage or lifestyle brands
- Brings strong strategic thinking with hands-on experience in EC or social media operations
- Communicates clearly, works independently, and knows how to drive influence across teams
- Has a strong brand instinct with an eye for good creative, storytelling pop culture and trendy spots & stuff.
- Is great at balancing structure with agility – can plan ahead, yet adapt quickly
- Is fluent in Mandarin; working English proficiency preferred
- Bonus if you have experience associated with Australian brands or living/study experience in Australia
SUCCESS BREEDS SUCCESS.
With over 100 years of history, Jebsen’s success has been made possible through our commitment to our partners, to our communities, and to our most valuable asset — our people.
We offer dedicated and talented individuals the opportunity to engage with a family of premium global brands. Employees who pursue excellence are given a diverse platform that provides continuous development and career exposure.
At Jebsen, success breeds success.