Marketing Executive

Purpose of the Job

Marketing Executive supports the planning and execution of brand marketing initiatives across the spirits portfolio. This role plays a key part in driving brand visibility, consumer engagement, and commercial impact through integrated marketing campaigns, events, trade activations, and close collaboration with internal teams and external partners.

Responsibilities

Brand & Marketing Execution

• Support the development and execution of brand and marketing plans marketing plan within spirits portfolio in line with the company and principal objectives.
• Assist in planning, implementing, and evaluating marketing campaigns, promotions, and brand activations across on-trade, off-trade, and consumer channels
• Coordinate brand events, tastings, product launches, festivals, and experiential activations, including on-site execution and post-event reporting

Trade Support

• Work closely with the Sales team to ensure effective execution of trade programs, POSM deployment, and promotional mechanics
• Support preparation of sales tools, presentations, tasting materials, and brand collateral

Agency & Stakeholder Management

• Liaise with external agencies, suppliers, and vendors for creative development, production, and campaign implementation
• Support communication with brand principals, including report preparation and campaign updates
• Assist in tracking A&P budgets and marketing spend to ensure effective and compliant use of resources

Administrative & Team Support

• Support marketing administration, including purchase orders, invoices, contracts, and internal documentation

Requirements

• Degree holder, preferably in Marketing, Business Administration, Communication, or related disciplines
• 1-2 years' working experience in marketing or sales, preferably in FMCG, or wine and spirits industry
• Fresh graduates with relevant internship experience will also be considered
• Strong organizational and project management skills with attention to detail
• Creative, proactive, and hands-on with a strong sense of ownership
• Good communication and interpersonal skills, able to work with cross-functional teams and external partners
• Proficient in Microsoft Word, Powerpoint and Excel
• Good command of both written and spoken Chinese and English
• Interest or passion for wines and spirits is a strong advantage