Marketing Communications Executive
BEVERAGE (BEER)
Jebsen Beer's portfolio is headlined by its own brand, Blue Girl Beer, a German style lager brand that Jebsen acquired in 1906. Through a consistent commitment to quality, Blue Girl has been successfully cultivated into the #1 beer brand in Hong Kong with growing popularity across the Greater China. Through the years, Jebsen Beer has also been marketing and distributing some of the world’s best loved beers in the region.
Purpose of the Job
Responsibilities
- Assist in planning and implementing comprehensive marketing strategies to promote brand equity and increase market share.
- Analyze marketing campaign performance metrics and report on ROI, making data-driven recommendations for continuous improvement.
- Support budget planning and execution of marketing initiatives, event management, and POSM production and management for assigned brands.
- Contribute to the development and updating of brand guidelines to ensure consistent brand image and communication in the market.
- Conduct market research with research and creative agencies, analyze market trends and competitor activities, and respond effectively to market changes and demands.
- Oversee new product development, including product innovation, packaging design, consumer research, and positioning to align with brand strategies.
- Collaborate closely with Channel Marketing and Operations teams on ATL, digital marketing, trade promotion, and retail presence to achieve marketing objectives.
- Coordinate with advertising agencies, event organizers, business partners, and vendors to maximize brand exposure through various ATL/BTL/social activities and meet business goals within allocated budgets and timelines.
- Manage day-to-day operations and provide administrative support to the team.
- Participate in ad hoc projects as assigned.
Requirements
- Degree holder of marketing, business or related discipline
- 3-5 years of marketing experience, preferably from FMCG industry
- High initiative, creative, detail minded with strong sense of ownership of work assigned
- Well-organized with good interpersonal and problem solving skills
- Thrives in a fast-pace work environment
- Energetic, proactive, flexible and a team player
- Good command of English and Chinese
- Candidate with less experience will be considered as Brand Executive
SUCCESS BREEDS SUCCESS.
With over 100 years of history, Jebsen’s success has been made possible through our commitment to our partners, to our communities, and to our most valuable asset — our people.
We offer dedicated and talented individuals the opportunity to engage with a family of premium global brands. Employees who pursue excellence are given a diverse platform that provides continuous development and career exposure.
At Jebsen, success breeds success.