Marketing & E-Commerce Manager

Purpose of the Job

The role will lead a small team to drive brand growth and commercial performance across offline & online channels by developing effective trade marketing plans, optimising e-commerce operations, fulfilment enhancement and ensuring consistent brand execution. The role will be accountable for HKTV Mall P&L.

Responsibilities

Develop and execute trade marketing plans across distributor channels, including promotion mechanics, budget and sales targets to strengthen brand presence
Analyse channel performance and competitive activities to identify growth opportunities and refine strategies for business expansion
Work closely with Sales team to design and implement promotion plans and drive category growth initiatives.
Oversee development of Trade POSM and toolkits, ensuring on-brand design and effective deployment
Collaborate with different parties to ensure consistent brand storytelling, campaign alignment, and cohesive execution across all offline touchpoints
Manage and optimize the profit and loss (P&L) of the HKTV Mall, ensuring effective cost management and revenue growth
Identify key market trends, consumer behaviours, and competitor activities to proactively adjust sales strategies and optimize product assortment
Lead staff in managing operations of E-Commerce Platforms including assortment, content, pricing, campaigns, and performance optimisation
Work closely with the supply chain team to ensure accurate inventory management, timely order fulfilment, and efficient logistics for e-commerce sales
Support any ad hoc duties as assigned

Requirements

Degree or above in Marketing, Business Administration or related discipline
10+ years’ experience in Trade Marketing, ideally with FMCG background; Pet industry experience is an advantage
Hands on experience with major e-commerce platforms including HKTVMall
Strong agency management skills
Commercially minded with strong negotiation and stakeholder‑management skills
Good command of both spoken and written Chinese and English
Candidates with less experience will be considered Assistant Marketing & E-Commerce Manager