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Req ID:  1973
Company:  Jebsen Beverage Company Limited
Business Line:  Beverage
Work City:  Hong Kong
Job Function:  Marketing

Market & Consumer Insight Manager

 

BEVERAGE (BEER)

 

Jebsen Beer's portfolio is headlined by its own brand, Blue Girl Beer, a German style lager brand that Jebsen acquired in 1906. Through a consistent commitment to quality, Blue Girl has been successfully cultivated into the #1 beer brand in Hong Kong with growing popularity across the Greater China. Through the years, Jebsen Beer has also been marketing and distributing some of the world’s best loved beers in the region.

 

 

Purpose of the Job

Analyze market trending, brand performance and consumer insights to provide integrated insights on Jebsen’s beer portfolio.

Responsibilities

  • Analyse market information and consumer insights to provide integrated insights on Jebsen’s beer portfolio 
  • Leverage on market data & insights to support management in business decision regarding consumer trending, new market and product opportunities, go-to-market investment, re-engineering, etc.
  • Responsible for setting-up research strategy and tools and follow-up the yearly budget
  • Gather, interpret, evaluate and analyse different research data and translate into actionable insights and foresights. Research data sources include but not limit to: monthly & weekly Nielsen data, Govt statistics, consumer insight surveys and focus groups etc.
  • Conduct in-depth analysis on Company’s performance vs competitors, long and short-term market trends, promotion performance, sku/packtype/brand & category dynamics 
  • Evaluate consumer usage and attitude, behaviour and preference, and brand experience insight
  • Develop and manage monthly, quarterly and annual business & brand dashboard to keep track of business progress and performance
  • Work closing with Sales & Marketing Managers of all channels for trade scan data, distribution analysis and market updates, alert on potential business disruptions and provide recommendations as needed

Requirements

  • Degree holder or above in Business Administration, Statistic or related disciplines
  • At least 4 years’ relevant experience in market research & analytics in FMCG industry
  • Experience in international research agency or MNC is highly preferred
  • Proven ability in research methodological assessment and quantitative methods
  • Agile, consumer-obsessed, data and digital savvy
  • Good analytical, numerical and problem-solving skills 
  • Sound knowledge of BI Tools and other data analytical tools
  • Energetic, well-organized and possess the ability to work multitask independently with strong communication, presentation and interpersonal skills 
  • Good command of both written and spoken English and Chinese

 

 

SUCCESS BREEDS SUCCESS.

 

With over 100 years of history, Jebsen’s success has been made possible through our commitment to our partners, to our communities, and to our most valuable asset — our people.

 

We offer dedicated and talented individuals the opportunity to engage with a family of premium global brands. Employees who pursue excellence are given a diverse platform that provides continuous development and career exposure.

 

At Jebsen, success breeds success.

Apply now »