Req ID:  1263
Company:  Jebsen Beverage Company Limited
Business Line:  Beverage
Work City:  Hong Kong
Job Function:  Sales

Key Account Manager

 

BEVERAGE (BEER)

 

Jebsen Beer's portfolio is headlined by its own brand, Blue Girl Beer, a German style lager brand that Jebsen acquired in 1906. Through a consistent commitment to quality, Blue Girl has been successfully cultivated into the #1 beer brand in Hong Kong with growing popularity across the Greater China. Through the years, Jebsen Beer has also been marketing and distributing some of the world’s best loved beers in the region.

 

 

Purpose of the Job

Responsibilities

  • Report to the Head of Key Account in achieving key business objectives for the designated key accounts (off-premises) 
  • Formulate and execute strategic account plan and marketing calendar for the assigned key accounts to drive sales and profitable growth with good instore execution excellence
  • Develop and maintain good relationship with Key Account Chains at all levels
  • Maximize instore brand visibility, distribution, merchandising and planogram enhancement 
  • Responsible for assigned channel P&L, manage trade spend, evaluate promotion performance & effectiveness and ROI analysis
  • Work closely with Trade Marketing, Brand Team and Principal on executing brand activations at right brand positioning 
  • Work closely with Sales Operation Team, Supply Chain Team, Finance Team to manage Key Account inventory, by SKU demand forecast, profitability analysis
  • Obtain market information of competitors and latest trends

Requirements

  • Degree holder or above in Business Administration or related disciplines
  • At least 5-6 years’ experience in FMCG in modern trade (KA) in a sizeable company
  • Experience in Supermarket, CVS, or beverage category is preferred
  • Organized, advanced planning and open-minded to changes
  • Strong negotiation and communication skills with positive mindset
  • Able to work in a fast-paced work environment and manage ambiguity with flexibility
  • Good analytical skill with business acumen 

 

 

SUCCESS BREEDS SUCCESS.

 

With over 100 years of history, Jebsen’s success has been made possible through our commitment to our partners, to our communities, and to our most valuable asset — our people.

We offer dedicated and talented individuals the opportunity to engage with a family of premium global brands. Employees who pursue excellence are given a diverse platform that provides continuous development and career exposure.

At Jebsen, success breeds success.