Channel Marketing Intern - Dining Segment
BEVERAGE (BEER)
Jebsen Beer's portfolio is headlined by its own brand, Blue Girl Beer, a German style lager brand that Jebsen acquired in 1906. Through a consistent commitment to quality, Blue Girl has been successfully cultivated into the #1 beer brand in Hong Kong with growing popularity across the Greater China. Through the years, Jebsen Beer has also been marketing and distributing some of the world’s best loved beers in the region.
Purpose of the Job
This role aims to provide support in executing trade and consumer promotion programs. He/she will collaborate with cross-functional teams to support various marketing promotional activities. He/she will consolidate and analyse channel promotion mechanics and track program effectiveness.
Responsibilities
• Assist in the execution of trade and consumer promotion programs for Beer Summer Promotion Campaign
• Work closely with internal and external parties to support tactical promotions, including but not limited to preparing sell-in decks, following up premium orders, supporting visibility management and coordinating with internal designers and external agencies for POSM adaptation and development
• Support the coordination of marketing activites and trade incentive logistics arrangements, preparation of marketing collateral
• Work closely with Sales Team to consolidate and prepare channel promotion mechanics with bilingual outlet details
• Consolidate and prepare analysis report to track the effectiveness of promotion programs
• Conduct market research with consumer insights and explore promotion ideas for distribution development and visibility enhancement
• Assist ad hoc projects as required
Requirements
• Bachelor's Degree in Marketing, Business Administration, or related disciplines
• Good communication and interpersonal skills
• Adaptaive, with a can-do attitude and willing to learn in a fast-paced environment
• Proficient in Microsoft Word, PowerPoint and Excel
• Good command of both written and spoken Chinese and English
SUCCESS BREEDS SUCCESS.
With over 100 years of history, Jebsen’s success has been made possible through our commitment to our partners, to our communities, and to our most valuable asset — our people.
We offer dedicated and talented individuals the opportunity to engage with a family of premium global brands. Employees who pursue excellence are given a diverse platform that provides continuous development and career exposure.
At Jebsen, success breeds success.