Channel Marketing Executive

Purpose of the Job

Responsibilities

• Work closely with sales team to plan, execute, monitor and evaluate results of year-round channel marketing programs for General Trade segment primarily
• Assist in budget planning and resource allocation to optimize marketing resources
• Coordinate with internal operation team and manage external vendors to ensure execution excellence in promotion programs, trade activities and visibility projects
• Coordinate with brand marketing team and principal to streamline the right brand message to engage consumers and act as gatekeeper in brand compliance with support of all BTL and social activities to achieve business objectives
• Support Macau team for logistic arrangements of POSM and draught equipment and  provide other promotion supports for Macau market
• Generate new marketing ideas to keep abreast with market trends as pioneer in beer category 
• Conduct internal reports for regular channel marketing presentations
• Extend support to marketing programs of different channels and perform ad hoc project as required

Requirements

• Degree in in Marketing , Communications or other related discipline 
• At least 2 years’ experience in channel marketing, preferably in FMCG
• Experience in consumer and brand centricity, B2B or B2C distribution model is preferred
• Good communication and organization skills, detail minded with strong marketing and art judgements
• Well-organized, detail-minded with strong marketing and art judgements
• Self-motivated and proactive with creative thinking and able to work under pressure
• Proficient in MS Office (e.g. PowerPoint)