Brand Manager

工作目的

This role is to shape the future of a premium lifestyle brand in China- Bundaberg.  Bundaberg is a bold, craft-brewed soda with an Australian heritage and cult following. You will lead 360° brand building for Bundaberg brand balancing strategic planning with hands-on execution across daily EC marketing, campaigns, digital touchpoints, and sales support. 

职责

• Brand Strategy: Own the annual brand plan and define key campaigns, messaging, and media approach.
• Digital Strategy: Lead strategic planning & end-to-end execution across social platforms (RED, Douyin, WeChat) and build brand buzz around.
• EC-marketing support: work closely with EC sales team to understand sales performance, analyze diagnosis and support EC campaign landing. 
• Partnership & Influencer: Manage partnership & influencer collaborations to build brand relevance and make sure our brand to be seen by the right TA groups. 
• Cross-Functional Drive: Collaborate with sales, trade marketing to land commercial initiatives & activation.
• Performance Tracking: Analyze market, consumer, channel data to guide decisions; monitor campaign impact, optimize spend, and report brand performance regularly. 

要求

• Has at least 5 years of brand or digital marketing experience, ideally in premium food & beverage or lifestyle brands
• Brings strong strategic thinking with hands-on experience in EC or social media operations
• Communicates clearly, works independently, and knows how to drive influence across teams
• Has a strong brand instinct with an eye for good creative, storytelling pop culture and trendy spots & stuff. 
• Is great at balancing structure with agility – can plan ahead, yet adapt quickly
• Is fluent in Mandarin; working English proficiency preferred
• Bonus if you have experience associated with Australian brands or living/study experience in Australia