Brand Executive
BEVERAGE (BEER)
Jebsen Beer's portfolio is headlined by its own brand, Blue Girl Beer, a German style lager brand that Jebsen acquired in 1906. Through a consistent commitment to quality, Blue Girl has been successfully cultivated into the #1 beer brand in Hong Kong with growing popularity across the Greater China. Through the years, Jebsen Beer has also been marketing and distributing some of the world’s best loved beers in the region.
Purpose of the Job
Responsibilities
- To plan, execute, monitor and evaluate results of brand programs, events and other marketing initiatives of key beer brands in Hong Kong market.
- Work closely and effectively with cross functional teams, external agencies and principals to execute campaigns to achieve business objectives within assigned budget and specific timeline.
- To provide marketing support to trade marketing and sales teams with customised promotions, POSM production and brand visibility enhancement and to assist exploration of business opportunities.
- To prepare marketing reports such as competitive analysis, market trend updates presentation, market research and budget reports.
Requirements
- University graduate, preferably in marketing or communications field
- 2-3 years experience in brand marketing, event marketing, digital marketing or advertising
- Experience in FMCG or alcoholic/beverage brands is preferred
- Good written & spoken English and Chinese
- Hands-on PC skills in MS Word, Excel, Powerpoint and Chinese Word Processing
- Excellent communication and interpersonal skills
- Presentable, detail-minded with strong marketing and art judgments
- Self-motivated and proactive with creative thinking
SUCCESS BREEDS SUCCESS.
With over 100 years of history, Jebsen’s success has been made possible through our commitment to our partners, to our communities, and to our most valuable asset — our people.
We offer dedicated and talented individuals the opportunity to engage with a family of premium global brands. Employees who pursue excellence are given a diverse platform that provides continuous development and career exposure.
At Jebsen, success breeds success.