Brand Executive

Purpose of the Job

We are seeking a proactive Brand Executive to enhance our marketing initiatives. This role involves crafting and executing effective marketing campaigns, developing communication assets, and analyzing market trends to drive brand awareness and sales.

Responsibilities

Communication Planning and Campaign Management:

• Collaborate with external agencies to design and execute marketing campaigns from conceptualization, briefing, execution, to post-launch evaluation.
• Responsible for managing budgets and project timelines based on brand calendar.

Social Media Management:

• Manage brand social media accounts, including community management, accounts protection and creating the content calendar. 
• Create compelling content for different touchpoints that are in line with our content strategy.

Data Analysis and Reporting:

• Prepare monthly reports that analyze market data, track competitor activities, and provide campaign performance updates.
• Utilize insights from reports to inform future marketing strategies and initiatives.

Support and Collaboration:

• Provide support to cross-functional teams by giving feedback on point-of-sale materials, and addressing relevant communication with brewery and logistics team.
• Offer ad hoc support as needed to ensure the marketing department operates efficiently and cohesively.

Requirements

• University graduate, preferably in marketing or communications field
• Minimum 2 years’ experience in brand marketing, event marketing, digital marketing or advertising
• Experience in FMCG or alcoholic/beverage brands is preferred
• Good written & spoken English and Chinese
• Hands-on PC skills in MS Word, Excel, Powerpoint and Chinese Word Processing
• Excellent communication and interpersonal skills
• Presentable, detail-minded with strong marketing and art judgments 
• Self-motivated and proactive with creative thinking