品牌经理（Vita Coco）

工作目的

This is a 360° brand ownership role leading Vita Coco in China. The position holder should be passionate about creating brands people love and have a deep understanding of the China digital ecosystem.

职责

• Brand Strategy: Own the annual brand plan and define key campaigns, messaging, and media approach.
• Digital Strategy: Lead strategic planning & end-to-end execution across social platforms (RED, Douyin, WeChat) and build brand buzz around.
• EC-marketing support: work closely with EC sales team to understand sales performance, analyze diagnosis and support EC campaign landing. 
• Partnership & Influencer: Manage partnership & influencer collaborations to build brand relevance and make sure our brand to be seen by the right TA groups. 
• Cross-Functional Drive: Collaborate with sales, trade marketing to land commercial initiatives & activation.
• Performance Tracking: Analyze market, consumer, channel data to guide decisions; monitor campaign impact, optimize spend, and report brand performance regularly. 

要求

• Degree holder or above. Major in Sales and Marketing, Business Administration or related subjects is preferred
• At least 5 years of brand or digital marketing experience, ideally in premium beverage, lifestyle, or wellness brands
• Bring strong strategic thinking with hands-on experience in EC or social media operations
• Familiar with working in entrepreneurial environments will be a plus
• Communicate clearly, work independently, and know how to drive influence across teams
• Start-up mentality, a go-getter, passionate, highly organized, outcome-focused, dare to challenge and proactive in driving new ideas and making it happen
• Fluent in Mandarin; working English proficiency preferred
• Regular work-out/sport habits is highly preferred.